On the 5th of April HYPE Magazine & our family Sneaker LAB came together to host volume one of our HYPE Sessions which was an open dialogue setting that hosted giants of South African hip/hop, Riky Rick, Frank Casino and industry voices Fred Kayembe, Mizi Mtshali and Lesiba Marokana for a discussion around the rapid changes in the music industry and the rise of the online music landscape.


SL x HYPE x Fred Kayembe

“When I thought to everything that I’ve done or accomplished, some of those things weren’t planned. I was just moving with purpose and passion, and I found myself in some of these situations because I was organic about the process.” – Fred Kayembe

I went to college and didn’t manage to make it to the end of the year – it’s taught me that you need to finesse your way through. All I wanted to do was make music. All I did in three years for being at film school was make beats, perform at shows, go to Melville with my CD’s, dress in fly sh*t, so people remember who I am. My whole mission was to become a star in those three years… You gotta finesse your way to be a be able to ‘by your time‘. Because if you can withstand the time, you can make it through.” – Riky Rick

Listen to the full session below: