After dropping the K.O.D. album, J. Cole quickly dropped off a new music video for ‘ATM’. Now the director of the video has broken down the making of it in a seven-minute clip. Director Scott Lazer breaks down his signature stylization and inspiration behind ‘ATM’ and how the film Fear and Loathing in Las Vegas and Busta Rhymes‘ Gimme Some More’ MV shot by Hype Williams also played a big part in the creation process.
Watch below: