MARTELL COGNAC x AFROPUNK Parnter Up To Offer Audiences One-Of-A-Kind Experiences

One of the world’s great cognac houses, Martell Cognac, has just partnered with global cultural and music initiative AFROPUNK for the first ever AFROPUNK Fest in South Africa, which will take place in Johannesburg at Constitution Hill on the 30-31 December 2017, and is expected to draw a crowd of over 30 000 people.

“We are very excited to partner with AFROPUNK because they are a platform that inspires and cultivates multiculturalism and diversity,” – Sibusiso Shangase (Head of Marketing for the Prestige Brands portfolio at Pernod Ricard South Africa, which represents Martell Cognac)

“Martell and AFROPUNK are interested in celebrating and inspiring people to go beyond the conventional, to be curious about themselves and the world, and in doing so, defy conventions.” – Sibusiso Shangase

AFROPUNK Fest will include a mix of home-grown and global talent from the worlds of music, art, culture, food and style. Headline acts include Solange Knowles, Anderson .Paak, Theo Parrish and Laura Mvula. Local acts include the likes of King Tha vs BLK JKS, Black Motion, Nakhane, The Brother Moves On, Spoek Mathambo, Okzharp and Manthe Ribane, Nonku Phiri, DJ Lag, TCIYF, Urban Village and Gods Sons & Daughter.

To complement the AFROPUNK Fest and set new rules and standards for festival experiences, Martell Cognac will offer various unique experiences designed to transform the conventional into the unconventional through music, food and drinks. Martell Cognac will have its own dedicated area at the AFROPUNK Fest featuring an elevated viewing deck and direct views of the main stage where guests can enjoy the newly launched Martell VS Single Distillery, and special cocktails such as the Martell Side Car and the AFROPUNK cocktail.

“AFROPUNK works with local partners, engages with local vendors and talks to members of the local community to ensure that the festival resonates wherever it goes,” – Jocelyn Cooper AFROPUNK co-founder

For over a decade, AFROPUNK, which was founded in Brooklyn in the US, has fearlessly redefined culture, answering the call for a space that insists on multiculturalism and diversity for people of all races, genders, colours, creeds and tastes. More than just a festival, AFROPUNK is a movement and a lifestyle platform that serves as a rallying point for those who favour the unconventional in music, fashion, art and film. AFROPUNK celebrates and inspires people in these fields who have the courage to take the unconventional path and redefine the expected.

Martell Cognac celebrates and inspires those who have the courage to be curious, take the unconventional path and make new discoveries. For three centuries, the House of Martell has redefined the code with new blends, new designs, and new expressions, most recently celebrating the launch of their latest expression the VS Single Distillery.

Checkout the full lineup below:


Live & Direct

Anderson .Paak and The Free Nationals

Spoek Mathambo

Okzharp & Manthe Ribane

Blitz The Ambassador




Gods Sons & Daughters

Beats By

Black Motion


Kid Fonque

DJ Doowap

The Alvhinator

Tha Cutt


Live & Direct


King Tha vs BLK JKS

Laura Mvula

The Brother Moves On

Petite Noir


Urban Village

Nonku Phiri

Radio 123

Beats By

Theo Parrish

DJ Kenzhero

Anais B

Just Themba Pussy Party

Now One HYPE reader stands a chance to WIN! the hottest tickets on the SA Hip Hop scene this festive season – which is an entrance for two to the upcoming AFROPUNK Festival at Constitution Hill in Johannesburg on the 30th and 31st December to discover and enjoy the Martell Cognac experience at the Martell Village, valued at R1800.

To WIN! just make sure you answer the question we will be asking on Twitter with the hashtag #BeCurious 

1. The prize is not transferable and cannot be converted to cash.
2. Transport to and from the venue is not included.
4. This prize is valid only for the AFROPUNK Fest South Africa on 30 and 31 December 2017.
Enjoy Responsibly. Not for sale to persons under the age of 18.


Join the Hype fam and sign-up today

Newsletters • competitions • events