Fans Stream Kanye’s ‘Hey Mama’ Song 700,000 Times Just to Keep Taylor Swift’s ‘Reputation’ off the Charts

Some Kanye West fans have recently came together to stream Kanye’s ‘Hey Mama’ for 12 hours straight on Spotify in an attempt to keep Taylor Swift’s Reputation album off the charts. The streaming event was created to fight back Swift’s “calculated” release of her new album which landed on the 10th anniversary of Kanye’s mother, Donda West, passing in 2007. Now apparently, 700,000 plays of ‘Hey Mama’ were recorded thanks to a 16-year-old organizer called Rhys Halkidis.

But despite the effort, ‘Hey Mama’ didn’t make it on Spotify’s daily Top 200 list and according to a representative for the streaming service, Spotify has “multiple fraud-detection measures in place” which noticed the unusual mass streaming event.

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