adidas Originals – ATRIC Pack [SneakPeak]

adidas Originals presents ATRIC, a new concept that is engineered for the outdoors and designed for the street. Two new silhouettes, the AF 1.3 PK and the AF 1.4 PK are inspired by unpredictable climates and offer pioneering weather resistance and premium materials to equip the wearer for every condition. To support the launch of this progressive franchise, adidas Originals South Africa commissioned Jamal Nxedlana (publisher and creative director of Bubblegum Club) to conceptualise and shoot a localised lookbook. The result is a striking visual narrative that explores the idea of an urban warrior and the way in which they navigate the city spaces that they occupy.

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