adidas Originals #EQT Presents Born in The ’90’s [SneakPeak]

Today we see further evolution of EQT, a ’90’s footwear franchise that relaunched in January 2017. Fusing archival references with innovative materials and technology, EQT is a symbol of only that which is essential and represents the best of adidas Originals. Pushing newness in product, the March drop continues the bold evolution of the 3-stripes Equipment series, and is available from adidas Originals stores,, AREA3 and selected retailers.

In celebration of the EQT product dropping today, we present Born in the ’90’s –  a photographic project featuring all ’90’s originals. If you were born in the ’90’s come down to one of the below listed locations to take part in the project.

Friday 24 March 
Shelflife, Keys Art Mile  from 1pm – 6pm
DJ, food and bar and in store product display

Saturday 25 March    
AREA3, Braamfontein from 10am – 3pm
Premium window display and in-store EQT takeover

Saturday 25 March 
adidas Originals store, Sandton from 10am – 3pm
In-store photo experience

Sunday 26 March 
Thesis, Soweto from 12am – 5pm
DJ, food and non-alcoholic refreshments

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