Now according to Law360, adidas have just recently filed a lawsuit against rival footwear and apparel manufacturer Puma over a pair of soccer boots that adidas is claiming to be infringing on its trademark design which is the “Three-Stripes.” On the alleged soccer boots, Puma’s model carries a four-stripe look, but the only difference is that they are diagonal and look a similar to adidas’. .
“Puma’s use of four diagonal stripes on the side of the infringing cleat is a blatant attempt by Puma to trade on the goodwill and commercial magnetism adidas has built up in the three-stripe mark and to free-ride on adidas’s fame as a preeminent soccer brand,” – adidas said in a statement
“Puma is not only a direct competitor, but shares a mutual history with adidas, Puma is thus intimately familiar with adidas’s three-stripe mark and the enormous goodwill it represents.”m – adidas
