So Sprite has just launched their unique new temperature sensitive “thermo” cans, which are innovative temperature sensitive cans aimed at driving Refreshment. The idea is to get a cold can out of your fridge, as you hold the can and begin drinking, you will notice the colour change on the Sprite Logo as well as key messages change colour on the back of the can. Coupled to this- Sprite is going on an exciting nationwide roadshow communicating to the youth- to launch this exciting innovation and share with them a similar concept applied to the Sprite Misting Umbrellas- i.e. these are umbrellas that literally refresh you, they emit fine mist from them,- and the Sprite logo on them also changes colour.
Sprite will be giving all of its fans a chance to be exposed to this refreshing innovation and also participate in the Lip Sync Battle, where they can stand a chance to win some cool prizes. The activations kicked off at Ekurhuleni East College on 17 August 2016 and some of the funky, urban youth messages that you will find on the back of the temperature sensitive cans are “More refreshing than facetime with bae” and “More refreshing than umswenko” , just to name a few designed to entertain and delight consumers. Sprite wants to conceptualise a cool and refreshing way of bringing like-minded people together, incorporating the type of urban lingo widely used by the youth of today.
Now you can stand a chance to WIN! yourself a case of Sprite cans to enjoy with your friends. To WIN! share with us an image that interprets your More refreshing than moment and include your new temperature sensitive can with your favourite messaging #refreshinglikethat” @sprite_za and sprite_rsa.
The cooler the picture, the higher the chances of winning. Sprite does refreshment, while you do you.
Competition closes end of October 2016
Enter as many as you like
You must use #refreshinglikethat and tag @HypemagazineSA and like the @HypemagazineSA twitter and facebook page as well as the @sprite_za and sprite_rsa pages.