Explore The Journey Of The Nike Mag [Watch/SneakPeak]

Nike recently released their 2016′s Air Mag silhouette to the world via a raffle system to help find the cure for Parkinson’s disease alongside The Michael J. Fox Foundation. Nike’s duo of Tinker Hatfield and Tiffany Beers got together to discuss the transition of “Fiction to Fact” in regards to the Nike Mag’s creative development. Crediting the Mag’s success to the upcoming Nike Hyperadapt 1.0′s adaptive lacing system, the short clip reflects on the difficulty of making sure the Mag’s technology wouldn’t compromise weight and comfort of the model.


Watch below:


Join the Hype fam and sign-up today

Newsletters • competitions • events