Behind every tattoo is a story from the heart. People, places and memories so meaningful and personal that they inspire the courageous act of permanently wearing them on your skin. Through an Instagram activation, Ray-Ban wants to find new and meaningful stories and transform these into a courageous act of a tattoo.
Now here’s your chance to wear your heart on your sleeve and Win! a tattoo sponsored by Ray-Ban. Using the hashtag #ItTakesCourageSA and tagging @rayban – share your story behind the tattoo you would get or what it would say, inspiring you to face your fears and live your dreams.
You could also stand a chance to also Win! a brand new pair of Ray-Ban sunglasses if you tag @hypemag_sa on your hashtag.
Ray-Ban’s 2016 #ItTakesCourage campaign roots itself in the ethos that courage is not the absence of fear, but rather the triumph over it. Courage is not just physical bravery, but is what pushes people to face their fears and to go beyond their limits.