The second annual Durban Hip Hop youth festival press conference took place on Tuesday where The City of Durban together with Richie R concepts in association with KZN promoter Kgolo Da Guru announced that the festival is to take place on 2 May 2015 at Moses Mahbida stadium.

International hip hop sensation Rick Ross was confirmed as the headline artist in this year’s hip hop festival. Having previously performed in Cape Town and Nelspruit in 2010 and 2013 respectively, and also during the 2012 Lil Wayne concert, Durban youth will finally get their turn to see him live on a local stage. The platinum selling, Grammy Award winning US rapper will perform alongside the cream of the crop hip hop acts from around the country.

The festival also has government backing with clear messaging throughout the concert and all activation leading up to show day. The messaging ‘I DO RIGHT’ was created to encourage young people to always do the right thing, even when nobody is watching. Using music as the tool to get youth informed about their rights to build stronger leaders is a huge focus.

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