SOLO, who dropped his album Dreams A Plenty earlier this year, is fast making a name for himself with features alongside the likes of Tumi, ProVerb, Reason, Nothende and Kabomo (whom he’s also signed to). Officially signing on as the first South African ambassador for high fashion London street wear brand Criminal Damage, he’s proving why fashion goes with hip hop as fast as you can say ‘fresh’.
Worn by the likes of Jigga, Beyonce and Rihanna, the British born high fashion street wear brand “CRIMINAL DAMAGE” was born on the streets of East London in 1991. It’s modern urban flavour has always been ahead of the game with exciting new designs, bold colour palette and edgy style made the label an overnight success with fans of street style everywhere. One of the signatures of the Criminal Damage label, is that each garment within the range is different from the last – the brand identity is always there, through a signature style and the now iconic ‘CD’.
“I’m quite excited to be the face of Criminal Damage SA. I have been eyeing the brand for the longest time and it’s even sweeter to contribute to its growing success. I truly believe Criminal Damage is at the forefront of urban street wear and I’m glad it’s finally in SA,” says Solo.
Go out and get your Criminal Damage gear at Palazzo Pitti in Rosebank Mall.