JR is in the driving seat of his career – artistically and commercially and at the same time enjoying every ride as it comes – and boy you should see his ride! Being the brains behind Boza’s Kitchen, a buy and braai spot, JR is also planning to create a similar setup in Soweto with the intention of having a solid business base outside of his music career.
KoolForever is JR’s third studio album which comprises a mash up of Electric, Hip Hop and Kwaito and features the likes of Prokid, Shugasmaxx, Reason, Nokwazi , Cabo Snoop , AKA, Maxhoba , Louise Carver as well as Dj Dimples. Below he talks about SA’s exportable identity and what fans can look forward to at this year’s Maftown Heights which go down in a few weeks!
What do you think is the relevance of indigenous language in giving African Hip Hop a unique, exportable identity?
African Languages are our only source of identity in the world and the best way to express ourselves. We need to be able to teach the world our mother tongues just like we were taught English, we need to open the African gates to the world through our diverse cultures. And the only way to do that is through our African languages.
What are you looking forward to the most about performing at Maftown Heights this year?
I look forward to all my performances like it’s my first time on that stage. Like a Doctor, no client takes priority over the other [laughs]. But I do enjoy the crowd and people who appreciate my music being there.
Why should people come see you at Maftown Heights this year. What can they expect?
‘Cause my shows get better by the year, so they can expect more and more and more…