STR.SESSIONS: a new wave of creative sessions for young people

Live Magazine SA and British Council Connect ZA have joined forces with annual urban youth culture festival STR.CRD to present STR.SESSIONS, free creative sessions for young people featuring international and local speakers. STR.SESSIONS is hosted by Flux Trends. The annual STR.CRD attracts some of the world’s top design, fashion, music and street culture audience and this year is no different. The speaker line-up has a strong emphasis on collaboration and using the streets as a foundation of creativity to inspire what you do – whether it be fashion, photography or music.

The free STR.SESSIONS’ will take place on Saturday 28 September. There are 25 places for each STR.SESSION and you must register at with your Name, Surname, Cell Number and ID number.  It will be on a first-come-first-serve basis. You will receive a text message from STR.CRD which you must bring, with your ID, to gain entry to your selected session.


12PM – 1PM
Sartorial Style Creation and Documentation: Street Etiquette
Joshua Kissi and Travis Gumbs are the faces and voices being the popular mens’ lifestyle website Street Etiquette. Founded in 2008, Street Etiquette showcases style using a cultural, historical and urban perspective.

12PM – 1PM
Marketing and Development: Bread & Butter
With its ‘tradeshow for selected brands’, BREAD & butter GmbH & Co. KG realizes the concept of an innovative trade fair event for contemporary clothing culture. With approx. 600 exhibitors from the sectors of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, BREAD & BUTTER represents the contemporary segment of Street and Urbanwear.

12PM – 1PM
#LondonTakeover: Palace Skateboards
Palace Skateboards were founded in 2010 by Lev Tanju in London. ’90s nostalgia is the name of the game. VHS tapes. Grimey hip-hop. Drinking forties, smoking blunts, skating filthy street spots at night, and general hooliganism are cornerstones of skateboarding’s mid-90s golden years, and Palace is all about that life.

1PM – 2PM
Brand Development and Marketing: Ouigi Theodore (Brooklyn Circus)
Founded by graphic designer Ouigi Theodore and developed by an arsenal of visionaries fueled by a common purpose, this bustling junction of style and character is always an experience.

1PM – 2PM
Streetwear Brand Workshop: Patta
Patta opened its doors in 2004. Situated right in the city heart of Amsterdam, the store literally became the center of attention by bringing new excitement to the Dutch streetwear scene. Aside from footwear staples such as Nike, adidas, Converse,ASICS, Reebok, KangaROOS, New Balance and Ubiq, you can also find products from brands like Stüssy, Rockwell, Kango

1PM – 2PM
#LondonTakeover: Born out of the belief that “there’s a star trapped inside everyone” the Trapstar design ethos celebrates individuality and expresses creativity. Trapstar is a lifestyle brand that has organically risen from the ground level up and is recognised for continual innovation and pushing boundaries. With their first collection launched in 2006, –

2PM – 3PM
Women in Urban Culture: eVe Without Adam
Founded in 2010, “eVe without adam” is a fresh format within the macro cosmos of lifestyle platforms, showing a contemporary mood-board of our Zeitgeist. Sharply focused on selected bloggers, we give women across the globe the opportunity to be part of a broad and versatile network.

2PM – 3PM
Streetwear Brand Workshop: Daily Paper (Afro/Amsterdam)
Founded in 2008, Daily Paper is an Amsterdam based street-couture label. Their focus lies in the design of contemporarymens fashion apparel that considers quality, culture and fine detailing. They are inspired by their own African heritage and apassion for authentic casual wear. Devoted to quality garments, fine detailing and overall great designs they try to stay true to the unique brand aesthetic.

2PM – 3PM
#LondonTakeover: WAH Nails
WAH Nails is a London-based nail art boutique that kick-started the trend for fashion forward nail art. The founder, Sharmadean Reid was said to be one of the 15 people who will define the future of arts in Britain. WAH started life in 2005 as a little London-based fanzine about girls in hip-hop, championing those that were contributing to the music and clothing scene and providing a space for a new wave of street smart feminism.

3PM – 4PM
Menswear Creation: Art Comes First
Sam Lambert and Shaka Maidoh founded the Art Comes First in order to circulate sartorial nourishment, oxygenating time-based projects through dynamic collaborations with different  creative in their network.

3PM – 4PM
#LondonTakeover: Music Workshop with Benji B
Benji B is a DJ and broadcaster from London, UK. He has presented an influential radio show on BBC Radio 1Xtra for the past 10 years since the station’s launch in 2002. As a DJ he is known for playing music from the entire spectrum of soulful music, primarily hip hop, house, soul, electronic, Detroit techno, dubstep,boogie, disco and more .

3PM – 4PM
#LondonTakeover: Grace Ladoja
Grace Ladoja is a 25 year old film director, born and bred in London. Her work focuses primarily on the documentation of city cultures and subcultures – her first film ‘London to Paris’ documented the journey of ten riders from around the world as they made the cross-channel track bike journey to meet Lance Armstrong at the close of the Tour De France in 2009. She has set up her own film company, Ladoja and Sons.

STR.CRD takes place from the 26 – 28 September 2013 at the Constitution Hill in Johannesburg.

Issued by: Beth O’Connor, Live Magazine SA

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