4DAddicts hits the market

Primi Bazala at Maponya Mall was buzzing with energy on 24 February, as the launch of the new clothing label titled 4DAaddicts took place.

The label comes with different ranges from hoodies to dresses, beanies as well as vests and straight caps. The owner of the label, Viwe, started out as a poet, later venturing into working with the likes of PRO to promote Dankie San.

Deciding that it was time to grow as an entrepreneur, he launched his own label. He describes 4DAddicts as a “brand that allows everybody to embrace their own addiction”, turning it into something positive.

The event featured artists as well as the famous Stunners Crew from the show Step Up. Not only did they manage to pump up the crowd but the DJs played their part too, keeping everyone dancing.

If you are interested in purchasing any of 4DAddicts’ clothing items or finding out more about the label, check them out on Facebook.

Nomsa Motale

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