The 14 time Grammy winner has teamed up with the brand giant to create a signature limited edition of Reebok Classic kicks. The singer/songwriter/producer/actress/author/humanitarian/entrepreneur embarked on this global initiative with Reebok Classics, which will see her take on the Freestyle Hi, Freestyle Double Bubble, Classic Nylon Slim and Princess sneakers, which will be available at selected stores nationwide.
Extremely hands on, Alicia was instrumental in every aspect of the collection, from selecting materials to helping craft the silhouettes and choosing the colours.
“I’ve been a Reebok fan ever since I put on my first pair of 5411’s,” said Keys. “Collaborating with Reebok and designing this collection has been such a cool experience because I’ve been able to tap into my creativity in a whole new way. Reebok’s one of those brands that have endured the test of time and partnering with them felt like a really natural fit.”
The Alicia Keys Reebok collection is available exclusively and immediately at Reebok Canal Walk and The Cross Trainer Menlyn, V & A, Sandton & Editions (upper level).