Str.Crd 2012 – The Biggest Street Culture Event Ever!

Happening in Capet Town for the past couple of years, last year STR.CRD™ –   the annual leading urban youth culture calendar event in the areas of; fashion, music, sneakers, graffiti, skate, basketball and dance in Africa – was held in Johannesburg for the first time. Last year brought us Brooklyn/UK artist Theophilus London, Californian professional skater and sneaker head Levi Maestro, American videographer/ director/ designer and creative consultant for Def Jam Vashtie Kola, AKA, Dirty Paraffin, Bhubesi, PH Fat, BLK JCK, Da Les, P-Kuttah, Maraza, and not to mention dope exclusive exhibitions from the most diverse range of urban brands from around the world including Adidas, 2 Bop, Head Honcho, NSWZA (Nike), Trunks & Casts, and many more.

This year the convention returns to Maboneng Precinct  in Johannesburg from the 27th – 30th September 2012. STR.CRD™ 2012 will kick start on the 27th September with HGH.STR Fashion event – a gallery style fashion presentation that focuses predominantly on the clientele who require more bespoke and exclusive products. HGH.STR Fashion event will be an intimate, by invite only opening night to members of the media, brand partners and authoritative thought leaders within the market. On the 28th–30th September various partnering brands will be opening doors to their pop-up stores as well as retailing their limited edition collections to consumers attending the event. The partnering brands will also be launching their Spring Summer 2012-13 collections and campaigns. A full week under the African sun filled with numerous activities like; fashion, music, dance, skate, sneakers, food market, and engaging conversations with local and international like-minded people at the event and many more.

Sticking to tradition, STR.CRD will be hosting the STR.SESSIONS; which is a collaborative platform for both international and local business and artistic minds to engage and share with one another experiences and knowledge in order to positively grow and make a difference within the global village we live in.

STR.MUSIC will be present international artists which include; Jesse Boykins III from the U.S and Just A Band from Kenya, and local artists who will be announced in September 2012. Other elements include; STR.DANCE, STR.GRAF, STR.SKATE, STR.SNEAKERS, STR.BBALL

Tickets will be available from as from the 15 th August 2012; R120 (pre-sold) and R150 (at the door)

Best believe we’ll be out there in full force!  Make sure you get your tickets, you’re not going to want to miss this one!

Visit  for a full programme of events, which will be released in due course.

Johannesburg, 15.08.2012

Press contact Jerri Mokgofe PR & Media Liaisonmedia@strcrd.com083 367

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