ICU – the new face of FUBU 20th April 2012 news FUBU recently announced their affiliation with hip hop newcomers ICU. Profiled extensively in the Feb/Mar issue of HYPE, these 5 youngsters are all about image. FUBU started out in the golden era of hip hop with LL Cool J as the face of the brand. Joining the likes of dance crew Freeze Frame, ICU are set to make huge waves with their music in 2012. Co-signed by major players in the game such as C-Live, these fellaz (Ken, Keith, Guy, Mark and Edgar) are creating an intensive care experience with FUBU as their sidekick. Stay tuned for more!