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adidas Originals EQT FW17

Original doesn’t try to be original

Everything that is essential, nothing that is not. EQT is stripped back utility, bringing integrity back to fashion for a new generation. It began in 1991 with an uncompromising promise: pure sport function over trends and form. An anti-glamour approach to footwear and apparel. This season adidas Originals pays tribute to the city of Detroit with the release of a new EQT footwear and apparel pack.

adidas Originals EQT FW17 Dq9DV UWsAgLPL3

EQT Apparel

Drawing from the unique ‘90’s aesthetic and colour palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces in accessible, mixable colours.

 

For women iconic colours like white, heather grey and essential EQT green are brought together across a range of pieces including dresses, sweats and outerwear. Accent details such as textured embroideries, reflective prints and progressive materialisations elevate the range with a sportswear perspective in keeping with the EQT philosophy.

 

In the men’s range, similar principles are applied to a more classic apparel collection, switching out EQT green for a deep EQT blue shade. Similar details such as EQT 3-stripes graphic prints and panelled constructions return, whilst designs take a more traditional route, modifying classic sportswear with subtle adjustments such as extended silhouettes and utility pockets.

adidas Originals EQT FW17 Dq9DV UWsAgLPL3

EQT Footwear

For women, a new iteration of the EQT Racing ADV silhouette is presented in a clean aqua colour way with contrast black accents. The men’s offering presents a new edition of the futuristic EQT Support 93/17 model, utilising a knit textile upper with contrast mesh quarter panels and tailored embroidery details. Presented in black with white contrast details, this is a minimalist rendition of one of EQT’s most ground breaking contemporary designs.

 

A refined approach to an adidas Equipment classic, the EQT Support RF model receives two new treatments this season for men and women. The men’s iteration assumes a classic 90’s running materiel way, featuring a mesh construction with suede panels and welded overlay details. Rendered in a Carbon black colourway, it’s an understated approach that brings the classic adidas footwear design to the fore.

 

For the women’s Support RF edition, a slightly altered approach counters a mesh vamp with nubuck panels and roller knit textile on the tongue and quarter. Original EQT Support elements are retained in full, whilst the shoe’s blacked-out upper is offset only by a crisp white midsole with turquoise integrated 3-stripes mark detail.

www.adidas.co.za #EQT #adidasOriginals @adidasOriginals @adidasza

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