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Original doesn’t try to be original
Everything that is essential, nothing that is not. EQT is stripped back utility, bringing integrity back to fashion for a new generation. It began in 1991 with an uncompromising promise: pure sport function over trends and form. An anti-glamour approach to footwear and apparel. This season adidas Originals pays tribute to the city of Detroit with the release of a new EQT footwear and apparel pack.
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EQT Apparel
Drawing from the unique ‘90’s aesthetic and colour palette of the original Equipment series, the new apparel collection offers a range of classic sportswear pieces in accessible, mixable colours.
For women iconic colours like white, heather grey and essential EQT green are brought together across a range of pieces including dresses, sweats and outerwear. Accent details such as textured embroideries, reflective prints and progressive materialisations elevate the range with a sportswear perspective in keeping with the EQT philosophy.
In the men’s range, similar principles are applied to a more classic apparel collection, switching out EQT green for a deep EQT blue shade. Similar details such as EQT 3-stripes graphic prints and panelled constructions return, whilst designs take a more traditional route, modifying classic sportswear with subtle adjustments such as extended silhouettes and utility pockets.
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EQT Footwear
For women, a new iteration of the EQT Racing ADV silhouette is presented in a clean aqua colour way with contrast black accents. The men’s offering presents a new edition of the futuristic EQT Support 93/17 model, utilising a knit textile upper with contrast mesh quarter panels and tailored embroidery details. Presented in black with white contrast details, this is a minimalist rendition of one of EQT’s most ground breaking contemporary designs.
A refined approach to an adidas Equipment classic, the EQT Support RF model receives two new treatments this season for men and women. The men’s iteration assumes a classic 90’s running materiel way, featuring a mesh construction with suede panels and welded overlay details. Rendered in a Carbon black colourway, it’s an understated approach that brings the classic adidas footwear design to the fore.
For the women’s Support RF edition, a slightly altered approach counters a mesh vamp with nubuck panels and roller knit textile on the tongue and quarter. Original EQT Support elements are retained in full, whilst the shoe’s blacked-out upper is offset only by a crisp white midsole with turquoise integrated 3-stripes mark detail.
www.adidas.co.za #EQT #adidasOriginals @adidasOriginals @adidasza
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