adidas Originals Campus
No Time to Think
Originality is constant. It’s not a journey with a distance of thinking. It’s not a calculated and curated process. It’s off the cuff – and hesitancy is its biggest enemy. Campus has always been a genuine participant to the cultures that thrive within the city, maintaining street-level respect over the years.
Starting off on the basketball court back in the 80’s, Campus was released as an all round shoe built for sport. Later with the explosion of hip hop the classic suede low top formed part of a powerful moment in fashion that saw key styles being claimed from sport by the street.
Today adidas Originals brings back the iconic Campus. The 80’s base trimmed and tweaked, blending elements from the archive to create the ultimate silhouette.
Campus isn’t afraid of being itself – gritty, on edge and ever- present – recognised as a mark of raw authenticity by those who live life uncurated.
AREA3 CPT ‘17
Check in. Create. Publish.
To the support the launch of three key product stories in June, July and August adidas Originals presents AREA3 CPT ’17. A co-creation space underpinned by design, supported by a real time publishing approach and powered by the youth of South Africa.
AREA3 CPT ’17 offers a space and platform for the youth to engage with the brand, reinterpret key product stories and experience a real life creative industry environment. The end goal? To inspire young creatives with adidas and ignite their passion to create.
Creative Directors stylist Gabrielle Kannemeyer and photograoher Imraan Christian will assist the young creatives with the conceptualisation of their content ideas, styling and shoot production, while playing a mentorship role over the three month period.
To check in and create your own adidas Originals product story, email raees@area3.co.za to book a slot.
