HYPE Magazine was launched in 2004. As the only publication of its kind in southern Africa, it is the most credible and authoritative voice for both international and local hip hop. All of the articles are thought provoking, hard hitting, informative and credible. HYPE is tied to various community projects that uplift and elevate the art form. It is a first choice publication for hip hop pundits, fans and aspirations.

HYPE is the fastest growing youth culture magazine in South Africa. It is also the only local hip hop magazine in Southern Africa. It acts as the street bible for hip hop culture. HYPE comes with a free local hip hop compilation music disc with every issue.

The editorial mix is savvy and bold. HYPE has huge street-cred with readers and the local industry. Readers are brand conscious, loyal and very responsive. HYPE is printed alternate monthly, and distributed in Southern Africa with plans for expansion into the rest of Africa.

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