H&M is proud to unveil the name of its next designer collaborator: ELIE SAAB. Now one of the world’s leading haute couture houses, ELIE SAAB was founded in Beirut, where Mr Elie Saab gained recognition for his refined bridal creations. He went on to become one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, marking a key milestone in the recognition of his work at the highest level of couture. His creations have shaped numerous iconic red-carpet moments and reflect a vision of fashion rooted in craft, refinement, glamour and modern luxury. The brand’s universe now extends across couture, ready-to-wear and accessories.
The ELIE SAAB H&M collection will reflect the brand’s contemporary vision, as well as its house codes. It will encompass womenswear, menswear and a range of accessories, including footwear. Highlights are embellished gowns, shimmering separates and sharply cut tailoring. Details include fine lace, gradient sequins and signature monograms.
“We are thrilled to announce this landmark collaboration with ELIE SAAB. Mr Saab is a designer we have always respected – the journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection.” – Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear
“This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life.” – Elie Saab, Chairman and Chief Creative Officer
The ELIE SAAB H&M collection launches in South Africa on 22 October 2026 at Sandton City, V&A Waterfont and online via Superbalist.