Chicken Licken has once again raised the bar for local advertising with its latest campaign, Soul Sisters — a cinematic, action-packed production that feels more like a blockbuster movie than a fast-food commercial.
The ad kicks off with an urgent alert. Something is wrong, and three women from completely different worlds instantly drop everything to answer the call. Whether they’re in the middle of a high-stakes business meeting, attending a glamorous event, or working in an underground workshop, hesitation isn’t an option
What follows is an adrenaline-fuelled sequence packed with jaw-dropping stunts, daring leaps, high-speed chases, and enough action to rival a Hollywood thriller. From parkour-inspired rooftop runs to commandeered taxis and delivery scooters weaving through traffic, the campaign keeps viewers locked in from start to finish.
But what makes Soul Sisters even more impressive is the fact that the action is real.
Leading ladies Danica Jones, Shalate Sekhabi, and Sne Mbatha immersed themselves in extensive stunt training to perform their sequences authentically. Their commitment adds a layer of realism that elevates the campaign beyond entertainment, showcasing women as strong, fearless, and capable forces in their own right.
he production itself is a testament to Chicken Licken’s ongoing commitment to creating proudly South African storytelling. With multiple days of filming, specialist stunt teams, practical effects, and meticulously choreographed action sequences, the campaign demonstrates a level of ambition rarely seen in local advertising.
At its core, however, Soul Sisters is about more than spectacle. It’s a celebration of the unbreakable bonds between women — the idea that when a sister calls, you show up, no questions asked. The campaign balances action with humour and heart, delivering a message that feels both empowering and relatable.
In an era where brands are constantly competing for attention, Chicken Licken has managed to create something memorable: a culturally resonant story wrapped in blockbuster-level execution. Don’t be surprised if Soul Sisters finds itself in the conversation during award season.
One thing is certain — this is South African advertising at its most entertaining.