Vans launches its new ‘Off the Wall’ campaign with the Jades, spotlighting the Vans Authentic through unapologetic self-expression.
There’s a certain way style comes together when it’s not overworked. You can feel it before you can explain it. That space between intention and instinct is where the new Vans ‘Off the Wall’ campaign meets the Jades.
Lesedi Jade and Jade Charnel Alexander represent a generation of creators who don’t separate style from daily life. They move with a clear sense of self, and their style is all about big shapes, strong colours, and bold textures. It’s an approach that doesn’t ask for approval.
At the centre of it is the Vans LX Authentic 44 Needlework. It’s loud in a way that shouldn’t be easy to style, but that’s why it works. It’s not subtle and it’s not trying to be. It grants permission to push things further than you normally would, and that’s exactly where individuality takes centre stage.
Now more than ever, there’s a difference between influence and authorship. You can see when someone is placing a product into a look, and you can see when the vision exists first and everything has to earn its place in it.
The Jades style the Vans LX Authentic 44 Needlework in a collision of sportswear with something delicate, streetwear with something polished. It’s all about pieces that look borrowed, kept, repeated, and dragged back out from the back of the wardrobe, because the best looks feel slightly unruly.
“The Authentically Forward ethos reflects how I move through culture,” says Malume Jade. “As a film photographer, I capture artists and DJs in a way that feels real and unfiltered. In screenwriting, I focus on grounded, honest storytelling. And as a lifestyle, travel, and food influencer, I share moments as they happen, in a way that feels natural to me. That same approach applies here by integrating the footwear into my everyday world through my own styling and perspective, without overthinking it.”
Lesedi Jade adds, “For me, it’s about showing up as I am, how I build my creative presence, and navigate culture. As a model and creative, I love being in front of the camera because it’s where my confidence and personality come to life. I create by bringing intention into every shoot by embodying the concept, listening to direction, and making sure the work feels authentic. This campaign was a perfect example of this, I let the brand’s energy meet my own and created something that looks and feels true to me.”
A Canvas That Doesn’t Stay Still
Today, style doesn’t really start with apparel. It starts with how people move, what they pick up, and what they repeat until it feels like theirs. It’s less about what you wear and more about how (and why) you wear it.
2026 marks six decades of Vans and the Authentic, as both celebrate six decades of impact shaped by the people who wear it. That’s always been the culture around Vans. Worn in, worn again, worn differently. With the Jades, that cycle keeps going. It’s styled loud, styled differently, and styled again. It keeps changing, because we do.
The Vans LX Authentic 44 Needlework is available online and in-store now. Follow Vans on Instagram or Facebook to see how it keeps moving.