Ap Wordsmith dropped one of the dopest videos at the moment, and you know what? This is exactly what hip-hop is about, taking it back to the streets.
“Turn Me Up” didn’t just win DJ Switch’s AUX competition—it proved that real hip-hop still lives in the streets, beyond streams and trends. The video captures that essence perfectly, pushing back against the social media metrics that try to define greatness.
Shot and directed by Sipho Magosa, with DJ Switch as assistant director, the visual feels cinematic—crafted by OGs who understand the culture at its core. From indoor scenes to raw street moments, surrounded by peers and supporters, it’s a full-circle representation of authenticity.
This is a win for the culture. Tap in and let us know what you think.