Philip Morris South Africa (PMSA) has officially launched an exciting new range of ZYN nicotine pouch variants including new flavours, such as Apple Mint, Spearmint, and Citrus, alongside new nicotine strength variants of 1.5 mg and 11 mg, to offer a wider range of smoke-free products to resonate with South African adult nicotine consumers. The ZYN “X-Low” (1.5 mg) variant is a new option for adult tobacco or nicotine users who are switching to the nicotine pouch category to discover, or for those who prefer a lower nicotine strength experience. The 11 mg variants are intended for adult tobacco or nicotine consumers seeking a higher nicotine strength option and who are familiar with regular Nicotine Pouch use. The launch was celebrated with immersive events in both Cape Town and Johannesburg, where guests were invited to explore the unique flavours of each new variant through interactive tasting experiences and sensory activations.
Building on the success of its existing product line, the new variants have been selected to add to the portfolio in South Africa to cater for a wider range of tastes amongst adult users offering a fresh twist on classic favourites. Whether you’re an adult user exploring something new or enjoy the current variants, this new range offers something for every adult nicotine users’ palate.
Building on ZYN’s reputation for innovation and quality, Jonanthan Kwak, Smoke-Free Products Director at PMSA says: “Our team is driven by a passion for offering products that resonate with today’s South African adult users”. “With these new variants and our latest nicotine strength variants of 1,5 mg and 11 mg, we are not just expanding our portfolio—we are giving our consumers more ways to personalise their experience, enjoy ZYN in their own way and completely switch to a better alternative to smoking”, he adds.
The launch of 1.5mg and 11mg nicotine strengths expands our offering to a wider cohort of adult nicotine users to accelerate the delivery of a smoke-free future.
The launch brought to life each variant’s distinct character through curated environments, flavour-inspired descriptors, and interactive displays. Nicotine users who attended the event were able to sample the genuine flavours of ZYN including Apple Mint, Spearmint and Citrus variants, while learning about the craftsmanship and inspiration behind each variant.
As South Africa considers new legislation on tobacco and electronic nicotine delivery systems, it has become more clearer that harm reduction alternatives are coming to the fold to provide adult smokers with science-backed alternatives to smoking. Kwak reiterates, “While long-term research continues, non-combustible products like ZYN are a better alternative for adults to continued smoking.”
