Red Bull athlete Murray Loubser — one of Africa’s most progressive BMX street riders — has joined creative forces with Soweto-born visual artist Fhatuwani Mukheli for a bold new collaboration: a custom BMX frame release in celebration of World BMX Day.
Known for his smooth lines, sharp edits, and humble energy, Loubser tapped Mukheli — whose work has been exhibited on global stages — to bring a new dimension of visual storytelling to BMX culture. The result? A frame that fuses function, style, and heritage.
This isn’t just a fresh paint job. It’s a frame with soul — featuring custom finishes, intricate detail, and a visual narrative that speaks to movement, identity, and deep-rooted connection.
From building makeshift ramps in Gansbaai to tearing up streets across Europe and the U.S., Loubser’s journey is a story of passion and progression. Mukheli, co-founder of I See A Different You, brings a lens shaped by street culture, family history, and resilience — creating a design language that is both intimate and striking.
Together, they’ve reimagined what BMX gear can represent. This collaboration doesn’t just look good — it means something.
It’s bold. It’s built for the streets. And it lands just in time for World BMX Day.