Culture and community intersected at the MOSTRO Lab when the PUMA Mostro made a provocative appearance at the Castle of Good Hope in Cape Town last night, to celebrate the iconic silhouette. Named after the Italian word for monster, the sneaker debuted in 1999 and gained cult status with its bold, boundary-pushing design which expressed the spirit of the Y2K era.
PUMA’s invite-only takeover of the Castle saw guests entering an immersive space where design elements created a visceral sense, they had been swallowed into the bowels of a creature that is living, growing, and reacting. The eerie, dystopian atmosphere combined with a clinical experimental aesthetic, ensured attendees were seized by the thrilling Mostroverse.
“The uniqueness of Mostro provided an ideal opportunity for PUMA to create an unforgettable experience merging sneaker culture with fashion and design,” said Brett Bellinger, PUMA South Africa Marketing Director. “The bold and attention grabbing Mostro appeals to trend enthusiasts. Those creative expressionists who keep evolving, who like to keep their look current and are never afraid to stand out. These pioneers of play are innovators, unafraid to make bold, trend-setting style statements.”
