This September, AXE, the brand that defines cool confidence, is set to light up Comic Con Africa with a fresh, immersive experience designed to captivate lifestyle enthusiasts. From 26 – 29 September, AXE will take over Hall 6 at the Joburg Expo Centre (NASREC), showcasing their latest fragrances with a modern twist, brought to life by none other than their ambassador, multi-talented star Robot Boii.
Robot Boii, known for his vibrant persona as a dancer, musician, and entertainer, will make special appearances, sharing his AXE journey with fans through live performances and a front-row seat at the Cosplay Competition as a guest judge.
AXE’s new fragrance range, featuring cutting-edge Zinc Zap technology, is all about keeping you fresh and ready for whatever life throws your way. With signature scents like Apollo, Ice Chill, and Dark Temptation, there’s a perfect match for every man’s vibe.
Step into the Axe-periance, where scent meets adventure. From VR zones inspired by the fragrances to music and mocktails, expect a sensory journey like no other. Plus, spot prizes and exclusive AXE merchandise await, making this a weekend you won’t want to miss.
