Africa Rising Music Conference 2024’s Spotlight Country, Superlative line-up of speakers and collaborating partners are also revealed ahead of May event

Africa Rising Music Conference (ARMC2024) is thrilled to announce the United Kingdom as its focus country for the 2024 conference taking place on 27 and 28th May in Johannesburg.


The two-day event will be held in partner venues within Newtown Junction – Market Theatre,

and AMPD Studios, City Lodge Hotels, Nikis Jazz Club. It comes against a backdrop of the

meteoric rise in the popularity of African music across streaming platforms and at live shows.

Global pop icons like Ed Sheeran, Justin Bieber and Rihanna have eagerly collaborated with

Afrobeats stars, contributing to the genre’s evolution from a continental sensation to a worldwide phenomenon. This cultural exchange has catapulted artists such as Wizkid and Mr Eazi to international stardom, with the UK embracing these sounds with open arms.

In an exciting development, ARMC2024 has partnered with PRS Foundation to facilitate the

mobility of two exceptional artists from the UK. KEYAH/BLU, known for hits such as “til bliss”

and “Sweet”, is set to captivate the ARMC2024 audience with her unique sound. Additionally, Rita Kamale, an artist of UK/Moroccan descent, will showcase her creative intensity and lyrical prowess, offering conference attendees a taste of her engaging singles, like “FEAR LESS.”


Delegates from the UK and beyond: 


Alongside spotlighting UK talents, ARMC2024 will also feature headline speakers from Germany, Canada, and the Netherlands. This year’s esteemed participants include Phodii (SA), Beatport’s Amapiano curator; Kwame Kwaten (UK), Managing Director of Ferocious Talent; Justin Mckenzie (UK), Co-Founder of Jazz re:freshed; D.O Gibson (CAN), rapper and president at Northstarr Entertainment Inc; George, aka ‘Geobek’, (SA), renowned A&R strategist and entertainer; Emile Hoogenhout (SA), certified Ableton trainer; and Valentine Gaudin-Muteba Managing Director of Trace Southern & Lusophone Africa (FR/SA). All these experts will share their invaluable insights into the music industry.

 Partnerships and Tickets:

Supported by partners including Ableton, Yamaha, Trace, Music In Africa, Hype Magazine and now TikTok, ARMC2024 promises an unparalleled experience.


Attendees can secure their Phase One Tickets for free, with Phase Two tickets becoming

available at the end of the month at a set price. Africa Rising Music Conference was created

with the vision of building bridges, fostering independent voices from Africa, and amplifying

underrepresented artists. It serves as a vibrant platform for artists, producers, music

professionals, and fans from across the globe to converge, celebrate, and redefine music.

Each year, ARMC leads the charge in facilitating African discourse and international

collaborations, shaping the music landscape on a global scale.


Don’t miss this unprecedented celebration of music, culture and exchange at ARMC2024.

The full conference programme and showcase programme will be announced on 29 April 2024.

Join the Hype fam and sign-up today

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