Savanna Premium Cider Transforms the Hollywoodbets Durban July Experience with an ‘Out of This World’ Augmented Reality Maze
Hola Daar South Ahh!
Savanna, the nation’s favourite crisp and dry premium cider maker, presented the Siyavanna Durban July Playbook for this year’s Hollywoodbets Durban July. Because beyond the dazzling glitz and glamour of the event lies the secret Durban July Savivi code. A code that only the seasoned Durban July veterans know – the rules of this Saahh-real extravaganza. Due to the rainy weather just days before the Durban July, Rule No.1, ‘heels aren’t made for grass, but they are at the July,’ was followed by most attendees as they walked barefoot or were rocking sneakers with their garments. Also keeping in mind Rule No.2 of the playbook: ‘What happens at the Durban July doesn’t stay at the Durban July.
Sticking to this year’s theme: ‘Out of this World,’ Savanna introduced an augmented reality maze, an ‘A-‘Maze’-ing’ cosmic journey that took attendees through mind-bending surprises, engaging all senses, and pushing the boundaries of the imagination. The iconic design of the Savanna Maze ensured that if attendees did not follow Rule No. 3 and lost their wingman or Rule No. 6, got lost – they would find each other at the Savanna Maze. Savivi, best known for uplifting the nation through humour, combined that humour with fashion and technology to create an unforgettable journey that uplifted and united attendees.
Attendees could try an out-of-body experience with the Savanna Hologram and hopefully brought extra power packs for all those picture-perfect photo walls inside the maze. There was no such thing as a wrong turn in the Savanna Maze; some routes turned into a stand-up comedy show by Tsitsi Chiumya and Thabiso Mhlongo. While others found the Savanna X Wanda Lephoto Waterproof Dry Goods drip stand to try on apparel for a world underwater.
Influencers were influenced (Rule no.9) when the presenter of the Durban July Playbook, Mohale Motaung, strutted his stuff through the maze and took over the Savanna IG page.
To share the latest tech, we had a digital ticket giveaway where lucky winners were awarded exclusive digital tickets to access the augmented reality metaverse at the 2023 Hollywoodbets Durban July.
All in all, the 2023 Hollywoodbets Durban July was a huge success for those who wanted to see horses… and those who did not.
Savanna Premium Cider, it’s dry, but you can drink it.