From ’89 with love: The 550

On its original debut in 1989, New Balance’s 550 took over basketball courts. The beloved design was then archived before making a limited-edition comeback in late 2020, followed by a full-time return in 2021.

The 550 quickly became a fashion favourite. No longer the heavy-duty basketball design of the 80’s, its streamlined silhouette, clean lines and low top make it a classic for any era.

The chunky, wide-bodied ‘N’ logo and bouncing basketball graphic adorned tongue, offer an era appropriate sense of in-your-face confidence to this global style favourite.

Leather, synthetic, and mesh upper

Rubber outsole for traction and durability

The 550 Premium Canvas launches 1 June and is available at

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