We all know and love Sol Beer for its character, brightness and distinct taste. Now we can say the same for the packaging. The beer brewed by the sun is pushing to be known as the one who spreads positive vibes and good energy in a time where things seem to be shaky.

Sol draws its powers from its origins and source, the sun. And is taking full advantage of this by embodying the qualities the sun possesses. For Sol, the mission is to illuminate light and be the beer of choice in Mzansi by punting the happy narrative.

To bring the happiness vision to life, Sol had to undergo an internal transformation to truly tap into its powers, that’s how “Live from the sunny side” was birthed. Made for the ones seeking to live life broadcasting Live from the Sunny Side.

What is Live from the Sunny Side?

This is a declaration of positivity. It’s what you find on the opposite side of fear, negativity and bad vibes. When one lives life “Live from the Sunny Side” they choose to see the light-heartedness of every situation and they strive for good vibes and good times.

The best way to package this sentiment was to redesign how Sol looks and the new pack encapsulates the beauty of Live from the Sunny Side.

So, just imagine! If Sol were a package of happiness, what would it look like? Perhaps rays of sunlight bouncing off water. People laughing at a joke until their belly’s ache. Or laying on a hammock with your shades on by the beach because life is simply good. Or all of the above. Definitely, all of the above. The mission was for the exterior to match what’s inside the bottle, bringing joy and happiness to all who grasp it. That’s why the look is bright, young and refreshing.

Sol has the ability to illicit positive vibes, a new outlook and overall fresh take on life.