Last week Steve Madden announced its first-ever African collaboration with South African powerhouse Bonang Matheba which means that she’ll be bringing the Steve Madden Bonang Matheba Holiday Select Collection to market as part of the brand’s build-up in celebrating 10 years in Africa.
This holiday range selected by Bonang Matheba includes six footwear and two handbag styles that in the style-icon’s eyes, epitomises the celebratory mood of a South African summer. “I was looking for styles that would be great to holiday in, celebrate in, dance the night away in or even be the perfect gift to spoil someone special with over the festive season,” Miss Matheba said of the collection.
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The official launch and fashion showcase of the Steve Madden Spring/Summer collection was held at a glamorous affair last night at Zeitz Mocaa Museum in Cape Town. 2021 Bachelorette Ms Qiniso van Damme was in attendance alongside actress and SAMA nominated rapper Boity Thulo and fashion models Blue Mbombo and Sanele Xaba. Top brands partnered with Steve Madden for the launch including Lift Airlines, WINK Aparthotels, House on BNG, SoHo and Mac Cosmetics.
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Speaking on the inspiration behind the collection, Matheba shares: “Whether it’s weddings, matric dances, year-end parties or Christmas events, we are all dressing up and finally coming together, so that’s what this collection really encapsulates. I’ve picked styles of shoes that I absolutely love. Putting on the perfect shoe that finishes off your look, and being able to do this with Steve Madden, is crazy,”.
Having travelled around the world, most notably getting to attend New York Fashion Week in 2021, Matheba says her style has been influenced by global fashion trends and she tried to bring those elements into her pieces with Steve Madden.
Today, the world renowned media personality has planned to make a public appearance at the Steve Madden Cannel Walk branch for an exclusive meet and greet. The collection has officially available in stores and online on the brand’s website.