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Introducing Levi’s® Gold Tab™. A new collection of everyday essentials.

This collection is so good that Levi’s® gave it its own tab – a Gold Tab™. Introducing Levi’s® new collection of core essentials and hella-soft basics that are made to love, layer and last. Inspired by the outdoors-is-indoors lifestyle of Northern California, the collection is a bit retro collegiate, a lot low-key cool, and seasonless too – crafted in vintage-y primary colours of soft, super-peached French cotton terry, fleece, flannel and other feel-good fabrics.


Levi’s® Gold Tab™ was designed with head-to-toe outfitting and proportion play in mind: pair long over short, short over long, big over small – the styling options are endless for great head-to-tonal looks. “We played with the styling, proportion and texture, so when you’re layering, there’s attitude,” says Levi’s® Gold Tab™ Design Director, Jenny Carlin.

The collection is grounded in super-peached French cotton terry, with fleece, mesh, flannel and polar fleece playing a part. Fleece and French cotton terry are both insanely comfy, midweight knit fabrics with smooth outer sides. But turn them inside-out? Fleece has shredded yarn loops (the warm fuzzies: Gold Tab™ Half-Zip Hoodie, Practice Pants and Practice Crew) and French cotton terry has pillowy piles of intact yarn loops (ultra-cozy, swank and breathable in every season: Gold Tab™ Sweats and Joggers). Top those off with the Gold Tab™ Cap and Mini Crossbody, and the entire collection is yours for the styling.


And when Levi’s® talks about items being “super-peached”? No orchards, smoothies or juicers involved. “Peaching” is the process of brushing a fabric until it’s as soft and plush as – well, peach fuzz. For Gold Tab™ sweats, Levi’s® chose French cotton terry for its excellent drape, and peached the surface so it’s really soft. Then Levi’s® peached it again so it’s really, REALLY soft. Super-peached. The plushest, comfiest sweats you can wear and layer.

The Levi’s® Gold Tab™ collection is now available to shop at levi.co.za, and from select Levi’s® stores nationwide: Waterfront, Sandton, Cavendish, Gateway and Mall of Africa.

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