CASTLE LITE HITS REFRESH WITH ITS NEW LOOK!

Africa’s biggest premium beer brand, Castle Lite is excited to announce that they are hitting the refresh button in 2022 with a new look shrink and tray design across all its packs. The brand, which had its last update in 2018 has introduced its new packaging at licensed outlets across the country.

In today’s competitive beer scene, it has become more important than ever for brands to remain relevant and to stay fresh. With this in mind, Castle Lite conducted pack research to test its secondary packaging with consumers in 2021. Findings from the research indicated that consumers require products that are very easy to spot within a much-cluttered market so that they can have a seamless shopping experience.

Castle Lite is a brand that puts premium enjoyment front and centre. We have maintained our position over the years as an accessible premium brand with a distinctive positioning and visual identity. With the packaging refresh, it was critical that the brand maintains its premium look which speaks to our high quality taste while giving us a more appealing canvas to connect with our consumers. We are excited to introduce our fresh new look with the same refreshing taste that consumers have come to love and enjoy over the years, – Castle Lite Brand Director, Colleen Duvenage

The new look boasts an updated colour scheme with blue and grey blends making the packing more appealing and attractive. When researched amongst consumers, they noted that the new colours cue cold, premium and refreshing.

The brand has taken a completely different direction with this refresh, with a pack that reflects what’s inside: superior, high quality refreshment. Consumers need not worry, the only thing that has changed is the packaging, the liquid is still the same extra cold, premium and refreshing Castle Lite consumers know and love.

COMPETITION TIME!

So, Africa’s premium beer brand #CastleLite has #HitRefresh on its packaging, giving you a fresh new look with the same refreshing taste and you can make your Castle Lite experience more refreshing with two Castle Lite hampers up for grabs! Just go to our twitter page to enter!

Competition Ts&Cs
1. Entries will only be accepted during the competition period
2. This competition will run from 17th of February 2022 until the 23rd of February 2022
3. A participant can only enter the competition once and undertakes not to submit any entry which contains offensive, explicit and/or distasteful content
4. Winners must be over the age of 18 years old
5. The prize will only be awarded after successful verification of the winners
6. Winners must communicate their full details to the promoter or its agent as requested by the promoter or its agent. Failure to do so may result in forfeiture of the prize
7. All participants must comply with the regulations at all times and any non-compliance with the regulations will result in automatic disqualification
8. Each participant, by participating in the competition, acknowledges, agrees and expressly consents to the following:
8.1. The promoter may process the participant’s personal information, including in the form of names, telephone numbers, identity numbers and/or email addresses, during and after the course and scope of the competition; and
8.2. the promoter may transfer the winning participant’s personal information, including names, telephone numbers, identity numbers and/or email addresses, to the relevant third parties in order to make any required travel, delivery or other arrangements, as may be applicable, during the course and scope of the competition for utilisation of the prize, which processing
and transfer shall take place in accordance with the provisions of the Protection of Personal Information Act 14 of 2013 (“POPIA”) and any other applicable law, and for the purpose of giving effect to the competition
9. With the exception of competition Rule 8.1 above, the promoter will not share any personal information with any third party except where such disclosure is necessary to enable the promoter to provide, deliver or in any other way give effect to these competition rules and/or the prize, where such disclosure is permitted by law and/or where consent to sharing personal information is obtained from the participants by the promoter. The promoter will comply with the relevant data protection legislation, including POPIA.
10. The promoter may make media announcements or publish the names and/or photographs of the winners without remuneration being made payable to the winners, provided that any such person may expressly elect to decline this by written communication to the promoter.

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