Imagine a combination of fruit essence and natural ingredients infused in one flavourful drink. Smirnoff brings life to your imagination with its latest Smirnoff Infusions variants, pineapple, cranberry and lemon flavours as well as raspberry, passion fruit and lime flavours, launched in September 2021 and formally introduced to select consumers and public figures on 10th of October 2021.
Smirnoff Infusions introduces a special fruity blend with a simple serve that can be enjoyed at any day time occasion. The unique taste notes found in Smirnoff Infusions gives consumers the opportunity to indulge their senses into complex flavours by just adding tonic water to enjoy a refreshing drink.
“We are ecstatic to bring Smirnoff Infusions to the South African market. The flavoured infused vodka category is growing exceptionally in Mzansi and with Smirnoff being part of the offering we want to ensure that we always introduce consumers to new innovative flavours that are trending globally and locally. Infusions delivers a way to enjoy a more interesting drink that is a perfect accompaniment to a balanced lifestyle or any daytime occasion and we can’t wait for consumers to infuse themselves with these new and exciting variants.” says Smirnoff Portfolio Manager, Greg Tabane.
Smirnoff Infusions can be enjoyed simply with tonic and garnish with fruit like strawberry, dried pineapple or fresh mint while drinking responsibly. The infused taste of Smirnoff has an ABV volume of 30% to ensure the perfect balance of natural and fruity flavours. It is sold as a 750ml bottle at a recommended retail price of R159.99 and is available at leading outlets across the country.
For more information check out the SmirnoffSA website follow the brand on social media at @smirnoffsa on Twitter and Instagram. Engage in conversations and share your Smirnoff Infusions moments with us online using the hashtag #SmirnoffInfusions.