G-Star RAW® Teams Up With Rap/Hip Hop Artists For Exclusives By G-Star SA Launch

Dutch denim brand G-Star RAW announced this month its latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.

Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.

The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style, and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons and yes… even doggs.

To shop the Snoop Dogg collection visit gstarraw.com

Exclusives by G-Star RAW®

Creative direction and Photography: Trevor Stuurman

Stylist: Carla Vermaak, Lampost Productions

 

For Heritage month G-Star RAW celebrates the creative expression of Rap and Hip Hop in South Africa, by featuring local artists Shane Eagle, Moozlie, YoungstaCPT and Courtnaé Paul in its premium Exclusives by G-Star RAW collection.

Exclusives is the brand’s pinnacle collection – a combination of radical designs inspired by early-twentieth century flight-suits and army garments, and G-Star RAW denim classics. The collection will go in store in South African for the first time in 2022, while limited edition items are now available online.

The collection boasts an impressive range of bold and complex garments, featuring multiple layered shells and functions, as G-Star’s signature utility aesthetics are taken to the extreme. Every item has its own narrative.

To tell these stories G-Star RAW selected rap and hip hop artists who are a perfect fit to G-Star RAW’s “hardcore denim” philosophy, as expressive independents, who continually push boundaries in the music industry.

G-Star RAW teamed up with award-winning, contemporary, multimedia visual artist, Trevor Stuurman for creative direction and photography of these artists, in a series of fashion imagery wearing the Exclusives collection.

My creative direction was inspired by the idea of celebrating unity and diversity while staying in your own power seat. I wanted to keep it clean, urban and cool, true to the G-Star brand. – Trevor Stuurman

Designed with limitless creativity to exceed standards, Exclusives by G-Star RAW brings reinvention and innovation to every stitch, seam, and rivet. Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand.

Expect boxy silhouettes and refined details with superior construction techniques, patched big square pockets and premium fabrics such as 100% chambray linen, strong recycled polyester canvas, Italian Selvedge and Japanese denim.

 

Collection highlights worn by Shane include:

E Alum Relaxed Tapered PM jeans R4999

E Utility Mesh Vest R3999

GSRR 3D Pilotte Cuffed Jeans R5999

GSRR Combat Shirt R5999

E Relaxed Tapered Cargo Pants R5999

E Utility Cropped Shirt R5199

 

Collection highlights worn by Moozlie include:

Engineered Rib Tank Top Dress C R999

E Trench in Dark Black R9999

E Multipocket Maxi Dress R7699

E Windbreaker R5999

E Cargo Pants 2 in 1 R7999

E Mosquito Multipocket Parka R5999

 

Collection highlights worn by YoungstaCPT include:

E Coach Jacket R4899

E Karate Shorts R2999

E Scutar 3D Slim Tapered Adjusters Jeans R5299

E Pencil Case Regular Overshirt R4999

Pocket logo T-shirt R899

Mix Woven Cargo T-shirt R1499

E luggage cargo pants 2 in 1 R9999

 

Collection highlights worn by Courtnaé Paul include:

E Tedie Ultra High Straight Jeans R5399

E Utility Sleeveless Jacket R3999

3D Ultra-high Fatigue Pants R1999

E Bomber Jacket R5999

E Aero Straight Jumpsuit R5299

 

For information on the Exclusives by G-Star RAW collection, visit: www.gstarraw.com

 

Check out our new HYPE Magazine x G-Star RAW issue featuring Shane Eagle right here.

#gstarraw #hardcoredenim

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