[vc_row bg_type=”bg_color” bg_override=”6″][vc_column][vc_column_text css_animation=”fadeIn”]Dutch denim brand G-Star RAW announced this month its latest worldwide ‘Hardcore Denim’ campaign with icon Snoop Dogg. Helmed by a custom-made version of the soundtrack single ‘Say it Witcha Booty’, by the multi-platinum artist.
Snoop needs no introduction – he’s a living legend and a globally recognised innovator, simultaneously iconic and accessible, just like denim. G-Star RAW has a long tradition of working with “true originals” like Snoop, authentic and exceptional people who are one-of-a-kind and true masters of their craft.
The campaign merges G-Star’s Hardcore Denim philosophy with Snoop’s signature blend of humor, style, and backside appreciation. The collaboration is brought to life by a video that is creatively celebrating denim booties, featuring men, women, islands, hot air balloons and yes… even doggs.
To shop the Snoop Dogg collection visit gstarraw.com
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Exclusives by G-Star RAW®
Creative direction and Photography: Trevor Stuurman
Stylist: Carla Vermaak, Lampost Productions
For Heritage month G-Star RAW celebrates the creative expression of Rap and Hip Hop in South Africa, by featuring local artists Shane Eagle, Moozlie, YoungstaCPT and Courtnaé Paul in its premium Exclusives by G-Star RAW collection.
Exclusives is the brand’s pinnacle collection – a combination of radical designs inspired by early-twentieth century flight-suits and army garments, and G-Star RAW denim classics. The collection will go in store in South African for the first time in 2022, while limited edition items are now available online.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_override=”6″][vc_column][vc_separator color=”black” border_width=”3″ css_animation=”fadeIn”][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_override=”6″][vc_column width=”1/2″][vc_column_text css_animation=”fadeInLeft”]
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text css_animation=”fadeIn”]The collection boasts an impressive range of bold and complex garments, featuring multiple layered shells and functions, as G-Star’s signature utility aesthetics are taken to the extreme. Every item has its own narrative.
To tell these stories G-Star RAW selected rap and hip hop artists who are a perfect fit to G-Star RAW’s “hardcore denim” philosophy, as expressive independents, who continually push boundaries in the music industry.
G-Star RAW teamed up with award-winning, contemporary, multimedia visual artist, Trevor Stuurman for creative direction and photography of these artists, in a series of fashion imagery wearing the Exclusives collection.
My creative direction was inspired by the idea of celebrating unity and diversity while staying in your own power seat. I wanted to keep it clean, urban and cool, true to the G-Star brand. – Trevor Stuurman
[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_override=”6″][vc_column][vc_separator color=”black” border_width=”3″ css_animation=”fadeIn”][/vc_column][/vc_row][vc_row bg_type=”bg_color” bg_override=”6″ bg_color_value=”#000000″][vc_column][vc_column_text css_animation=”fadeInLeft”]Designed with limitless creativity to exceed standards, Exclusives by G-Star RAW brings reinvention and innovation to every stitch, seam, and rivet. Timeless icons for men and women, spliced with the unique DNA of the G-Star RAW brand.
Expect boxy silhouettes and refined details with superior construction techniques, patched big square pockets and premium fabrics such as 100% chambray linen, strong recycled polyester canvas, Italian Selvedge and Japanese denim.
Collection highlights worn by Shane include:
E Alum Relaxed Tapered PM jeans R4999
E Utility Mesh Vest R3999
GSRR 3D Pilotte Cuffed Jeans R5999
GSRR Combat Shirt R5999
E Relaxed Tapered Cargo Pants R5999
E Utility Cropped Shirt R5199
Collection highlights worn by Moozlie include:
Engineered Rib Tank Top Dress C R999
E Trench in Dark Black R9999
E Multipocket Maxi Dress R7699
E Windbreaker R5999
E Cargo Pants 2 in 1 R7999
E Mosquito Multipocket Parka R5999
Collection highlights worn by YoungstaCPT include:
E Coach Jacket R4899
E Karate Shorts R2999
E Scutar 3D Slim Tapered Adjusters Jeans R5299
E Pencil Case Regular Overshirt R4999
Pocket logo T-shirt R899
Mix Woven Cargo T-shirt R1499
E luggage cargo pants 2 in 1 R9999
Collection highlights worn by Courtnaé Paul include:
E Tedie Ultra High Straight Jeans R5399
E Utility Sleeveless Jacket R3999
3D Ultra-high Fatigue Pants R1999
E Bomber Jacket R5999
E Aero Straight Jumpsuit R5299
For information on the Exclusives by G-Star RAW collection, visit: www.gstarraw.com
Check out our new HYPE Magazine x G-Star RAW issue featuring Shane Eagle right here.
#gstarraw #hardcoredenim
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