25K Joins Sony Music

‘Culture Vulture’ hitmaker, 25K, has officially joined the Sony Music Family and has announced that his new single ‘Pheli Makaveli’ (Intro) is dropping tomorrow. About his signing, A&R Manager, Lutendo Kungoane ‘Sliqe’, commented, “25K is a great addition to the Hip Hop roster at Sony Music. He brings hope, edge, community, truth and love to the stable. This is his debut album and I’m glad we’re on his side and a part of his history. Hip hop has evolved over the years and we’re all getting a front seat to the Pheli Makaveli show. South Africans all over the country will grow to love the raw, floetic, storytelling Trap Star, 25K.”

  After months of teasing my debut album, Pheli Makaveli curated by Zoocci Coke Dope, I am excited to announce my partnership with Sony Music Entertainment Africa. It’s always good – 25K

In 2019 25K broke onto the scene with his hit single ‘Culture Vulture’ which is a song that was inspired by the lack of originality in local hip hop and played on the fact that anyone who would copy what he does, either the song or his sound in general, would also be seen as a culture vulture. ‘Culture Vulture ‘got the attention of artists like DJ Maphorisa, Cassper Nyovest and AKA who decided to feature on the remix alongside Emtee. AKA also decided to add the talented rapper to the lineup of his monumental Orchestra on the Square. The song went on to win Best Remix at the South African Hip Hop Awards.

Tomorrow 25K drops his new single ‘Pheli Makaveli’ (Intro) on all digital platforms and the video for the single will drop on June 18. His debut album Pheli Makaveli is dropping at the end of July and before that fans will be treated to two more singles called ‘Hustler’s Prayer’ and ‘Trap Jumpin’.