Black Crown Gin & Tonic Says #OwnYourCrown

Black Crown Gin & Tonic celebrates unapologetic African creatives and encourages them to #OwnYourCrown by telling their unique stories with visual art.

Photographers, mixologists and graphic artist collaborated with the proudly South African brand on a showstopping creative campaign, while having a good time.

The Black Crown Gin & Tonic is made with citrus fruit from the soil of Africa, homegrown and is set to excite creative sensibilities with unique artistic collaborations that showcase creators who Own Their Crowns.

Ahead of Africa Month in May, Black Crown Gin & Tonic launched an all-new movement to spotlight the bold, unapologetic kings and queen of African artistry. A friendly reminder that  the Black Crown Gin & Tonic is more than a beverage, Black Crown is the spirit that moves those who know what it means to ‘own your crown.’ From photography to mixology, Black Crown invited some of the best young innovators to take the throne and bring to life their distinct visions.

The #OwnYourCrown movement was to culminate in a focus on three visual art expressions – namely photography, mixology and graphic arts – the creators had to illustrate their perspectives while thinking out the box and celebrating individuality.

We would like to introduce you to Black Crown Gin & Tonic’s creative Kings and Queens


The celebrated culture capturer, Leeroy Jason was joined by fashion photographers, David Blaq, Themba Mbuyisa, and Shane Burnell as the shooters who continue to ignite moments in the culture. Unveiling the process of storytelling through their imagery, these photographers brought us behind the lens to realise their creative imaginations.


Julian Short is an international award-winning mixologist from Johannesburg. Using his expert knowledge, he created artistic flavour fusions that have earned him credit at the world’s biggest mixology festivals. With Black Crown Gin & Tonic, Julian brought his championship creativity and share trade processes into the art of mixing premium drinks.


No stranger to local and international audiences, contemporary artist, Greatjoy Ndlovu is consistently creating work that strikes and moves. His works donning the walls of famous names like Ava Duvernay, he is an artist’s artist. He takes the pedestal to continue his game-changing ability to create a visual language with Black Crown Gin & Tonic.

Follow these creative stories and more with Black Crown Gin & Tonic on Instagram, Facebook and Twitter.


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