South Africa – From the brand that brought you the #KingofKicks, the award-winning #IamNext campaign, and an explosive #BeUs concert in 2019; Russian Bear continues to make its mark in curating the cool and taking things to the Next Level.
Last year we brought our fans #BeUs, a night of ultimate collaboration with some of the dopest artists from SA and abroad performing at Constitution Hill, Johannesburg on 23.11.19. The event flipped the script by having consumers at the centre of a monumental collaboration, with attending fans appearing live on the 360 screens as they sang along to SMA by Nasty C featuring Rowlene, while the duo performed the smash hit on the #BeUs 360 stage.
Taking it to a new level once again, Russian Bear is celebrating the epic #BeUs event through a Limited-Edition Bottle and true to form, collaboration and inclusivity – two key pillars of the brand were integral in the bottle design. It features international rapper – Gunna alongside South Africa’s Champagne 69, Costa Titch and DreamTeam – all of whom formed part of the phenomenal #BeUS line up last year.
“We are so excited to launch the #BeUs Limited Edition Bottle and extend the opportunity to the full Russian Bear fam to relive the excitement of our favourite night in SA music history. We are inviting all Russian Bear and music stans to #BeUs, #BeRussianBear and be a part of it once again by getting their hands on this Limited-Edition Bottle” said Bongi Matsolo the Snell Portfolio, White & Brown Spirits Snr. Brand Manager.
In true #TheNextLevel style, the Limited-Edition Bottle has an exciting experience built into the QR code featured on the bottle and as if that wasn’t enough, Russian Bear is also giving fans the opportunity to win #BeUs merchandise, that celebrates the Limited-Edition Bottle. To stand a chance to win, be sure to purchase a bottle of Russian Bear and check out the Russian Bear socials for entry details