HYPE Magazine Interviews DJ Lag 26th October 2020 Adidas, HYPE TV HYPE Magazine Interviews DJ Lag. #adidasZX #createdwithadidas In late September, HYPE Magazine was invited to view and document some exclusive behind-the-scenes moments of adidas’ ZX 2K BOOST that the Gqom King himself, DJ Lag came to. Plus the likes of The Big Hash, Dee Koala, Ama Qamata & Shekhinah also showed face. HYPE actually got a few minutes to talk to DJ LAG and get to know him a little bit more. This sit-down found us chatting about his earlier days, his creativity, his mental maturity as well as his ongoing relationship with adidas.