Smirnoff is taking it to another level this summer with the launch of the Onto The Next Beat EP, featuring 6 of South Africa’s hitmakers. The Smirnoff Onto The Next Beat EP is a three-track EP that promises to have the streets jumping this festive season. This EP features, Makwa Beats, 25K, Ami Faku, Wichi 1080, Sha Sha, and DJ Smokes.
On this EP, Smirnoff paired 3 producers with 3 recording artists from different genres and styles of music to create a hit in just 24 hours. These artists met for the first time in studio and they had to create something totally out of their sonic pocket but still make it hot.
In-Addition, Smirnoff gives us the unique opportunity to see what actually happens in the studio when our favourite artists link up. We first get to see how Ami Faku and Wichi 1080 worked harmoniously to create their Afro Love-Ballad titled “Sondela”, then how Makwa and 25K linked up to make their posse-cut titled “Tru Religion”. We end the behind the scenes off with how Sha Sha and DJ Smokes got to create their hip-swinging, Caribbean inspired song “Never Let You Go”.
Watch the official behind the scenes of Ami Faku and Wichi 1080’s collaboration here. The next episode featuring 25K and Makwa is set to drop on the 15th of October 2020, followed by the last episode featuring Sha Sha and DJ Smokes on the 22nd of October 2020 before the official release of the EP which is the 30th of October 2020.
The 3-track EP will be available for streaming across all digital platforms. Follow @SmirnoffSA on Twitter and on Instagram to see more from this campaign.