Comedian and TV personality, Donovan Goliath has just joined forces with Africa’s biggest premium beer brand, Castle Lite to South Africa’s first-ever YouTube news talk show that launched today. This is off the heels of global trends seeing streaming platforms achieve record increases in traffic and giving brands like Castle Lite the opportunity to keep content rolling.
Its that the show will focus on wrapping up the weekly headlines in a light-hearted way giving South Africans the opportunity to stay abreast of the latest news while enjoying a good laugh. While South Africans continue to play their part and stay safe by observing lockdown regulations, they can now enjoy great content that will give consumers energy and a splash of hope during these uncertain times from the comfort of their own homes.
Castle Lite continues to unlock new ways of keeping consumers entertained by giving them experiences that they can easily enjoy at home. “The new normal has created massive shifts in digital content consumption. As a brand known for creating the most fun and unconventional experiences for our consumers, we were definitely not going to allow the lockdown to stop us. This also presents the brand with the opportunity to further position itself as a thought leader in creating great content,” said Castle Lite Brand Director, Silke Bucker.
Each week, Donovan will host the show from the comfort of a beautifully styled home in Johannesburg and will open each episode with a short musical interlude by himself and his partner Davina. Donovan will unlock the week by touching on some of the weekly headlines before moving to the extra cold interview segment where he will interview South Africa’s most topical stars while they play fun games and get to know each other better.