Crowned “a new kind of global pop star” by The New York Times, award-winning South African artist Sho Madjozi has officially signEd to Epic Records—as announced yesterday. She joins the label’s esteemed roster as the only South African act in North America.
About her signing, Chairman and C.E.O. Sylvia Rhone commented, “African artists are enjoying an unprecedented level of visibility in music and Sho Madjozi is beautifully waving the flag for South Africa. She’s bold, brilliant and remarkably talented and her music embodies all that is special about her homeland. We’re honored to have her as the newest member of the Epic family.”
Next up, Sho will drop her debut single for Epic Records. Known for nimble bars, multi-lingual lyrical fireworks, and downright revolutionary hooks, she has all the makings of an international force.
Back at home, work will commence with Sony Music Entertainment Africa, who are thrilled to be supporting legendary sister label Epic Records on such an important South African artist. “We’re working at a special company at a special time and we couldn’t be prouder than we are of our local star Sho and our big sister Sylvia for partnering to make this happen,” says Sean Watson, Managing Director of Sony Music Entertainment Africa.
Sho Madjozi has surely come a long way from the two-room rondavel she called home as a child in South Africa. Since making her debut in 2017, she quietly emerged as a global force renowned for head-spinning wordplay, ear-perking Xitsonga lyrics, and eye-popping colorful fashion. Powered by bangers like “John Cena” and “Huku”, she took home “Favorite African Star” at the Nickelodeon Kids Choice Awards, “Best New International Artist” at the BET Awards, “Entertainer of the Year”from Forbes, and more. This year, she’s was nominated once again for a BET Award in the category of “Best International Artist.”
Now, she’s on her way to the forefront of popular culture worldwide on her own terms.