Bacardi Raises Spirits With #PasstheBeat

Bacardi partners with artists in South Africa, the Philippines, and India for a first-of-its-kind virtual music experience, passing the beat from country to country to keep fans moving and connected during lockdown

On Sunday, Bacardi, the world’s number one premium rum, is bringing isolated fans together from around the world through their virtual #PassTheBeat party at home. Bacardi will be hosting a virtual party together with major artists and performers from the Philippines, India and South Africa to spread the party spirit with fans in their own home arenas – uniting them together once more – and getting them moving again.

The “Pass the Beat” experience will go live on Instagram TV on Sunday afternoon with each artist hosting a live DJ set before they #PassTheBeat to the next party starter. The beat will start in the Philippines with DJ @alissonshore at 12:30pm (SA time) and move over to 5 other Philippine-based DJs, who will pass the beat across to India (across 5 different DJs), who will then finally pass the beat over to South Africa.

South African Hip-Hop DJ, DJ Speedsta will take over the beat and kick off the SA leg at 18:00pm on Sunday. He’ll pass it over to Ganja Beatz at 18:30, followed by DBN Gogo at 19:00 and Amapiano favourite Scorpion Kings will take the beat home for SA from 19:30 to 20:10. Don’t miss our energetic supporters as well, Bontle Modiselle and Sne Mbathe who’ll be helping the artists and SA to keep the beat alive and to #DoWhatMovesYou.

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