Nike Introduces New Digital “Living Room Cup” Workout Series

This whole COVID-19 pandemic has pretty much put the world under quarantine and it’s because of that that people have looked for new ways to bring fitness routines indoors instead of out. And to fitness, Nike has launched “Living Room Cup,” which is a new digital workout series that offers those at home a new space to compete against Nike pro athletes through weekly fitness challenges. And kicking things off is an ab workout led by Cristiano Ronaldo via his Instagram account.  He finished about 142 reps in just 45 seconds and has now invited fans and followers to try to beat him in one week. Players can share their results on Instagram using the hashtags #playinside and #thelivingroomcup. Throughout the series, Nike will continue to bring some of their famous ambassadors for more challenges.

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