Its just been reported that our award-winning South African rapper Nasty C has signed an exclusive deal with the legendary Def Jam Recordings through a joint venture with Universal Music Africa. This means that he’ll be making his official U.S. debut when his new single that will officially be dropping called ‘There They Go’. The song will also premiere on Apple Music Beats 1 with Ebro Darden. The video for the song also handled a TRACE premiere. The visuals will also officially drop later today and we know that it was shot in Nasty C’s hometown of Durban, South Africa plus was directed by Andrew Sandler who has worked with the likes of Lil Wayne, Chris Brown & more. This Cxdy-produced ‘There They Go’ will be the first taste from Nasty’s upcoming album Zulu Man with Some Power which will be the follow-up to Nasty C’s second multi-platinum album, 2018’s Strings and Bling.
In announcing the signing, Def Jam Recordings interim chairman/CEO Jeff Harleston stated, “Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa. Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
“It’s powerful to be a part of the Def Jam family,” added Nasty C. “It’s an iconic record label and has made the careers of many of the artists I look up to.”