Sports brand PUMA is giving the iconic, running-inspired FAST RIDER shoe a fresh look for 2020. Fronted by PUMA Ambassador YBN Cordae along with dancer and singer DaniLeigh and local young creative Uncle Vinny, the new FUTURE RIDER Play On and STYLE RIDER Play On fuse futuristic and retro designs through vibrant colour combos and nostalgic style nods.
The FUTURE RIDER Play On shows off a sleek white midsole and Formstrip with black suede overlays and drops in vibrant blue paired with red and neon green or juxtaposed with bold 80s colour splashes like neon green, pink, orange and violet. The shoes throw it back with a corrugated outsole, inspired by the original FAST RIDER’s Federbein conical studs, and a TPU heel stabilizer for added balance.
The STYLE RIDER Play On carries a bit more flash, featuring a nylon upper and suede overlays in bright and black. The shoe boasts a striking midsole in vibrant red and white and new shock-absorbing RIDERFOAM for high rebound, topped off with a retro-inspired corrugated outsole and white Formstrip.
“I love rocking my Future Riders along with my casual and more formal outfits,” says Uncle Vinny. “I want to break more boundaries and curate the best content for my fans – what better way to take my next steps than in these kicks.”
Available from 22 February, find the FUTURE RIDER Play On in Adult (R1 599), Junior (R1 299), Pre-School (R1 199) and Infant (R1 099) sizes at PUMA.com, PUMA stores, The Cross Trainer, Superbalist, sportscene, Side Step, OFFICE London and selected retailers. The STYLE RIDER Play On (R1 899) will be available from PUMA.com, PUMA stores, Shesha, Hipkicks and selected retailers