Music industry heavyweights graced the stage at Cotton Fest and Converse celebrated with the crowd as the brand introduced an exciting activation station that was dedicated to the pure appreciation of sound.

A thrilling gaming activation station featuring drumming sets along with a unique lock and key game filled the space. Guests raced against the clock to unlock a range of doors to find prizes. As the evening unraveled, the beat progressed, and the crowd grew. Well-suited to the iconic history involving music and street culture, Converse’s participation at Cotton Fest contributes to the brand’s devotion to the South African entertainment industry.